¿#U1. 整合案例與二十世紀最具影響力的商業書籍

A. 策略與成長(How to Win)

1.追求卓越

In Search of Excellence: Lessons from America’s Best-Run Companies — Tom Peters, Robert H. Waterman Jr.

2.基業長青

Built to Last: Successful Habits of Visionary Companies — Jim Collins, Jerry I. Porras

3.從 A 到 A+

Good to Great: Why Some Companies Make the Leap… and Others Don’t — Jim Collins

4.競爭優勢

Competitive Advantage: Creating and Sustaining Superior Performance — Michael E. Porter

5.創新的兩難

The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail — Clayton M. Christensen

6.競爭大未來

Competing for the Future — Gary Hamel, C.K. Prahalad

B. 組織與效率(How to Work)

7.企業再造

Reengineering the Corporation: A Manifesto for Business Revolution — Michael Hammer, James Champy

8.六標準差

The Six Sigma Way — Peter S. Pande, Robert P. Neuman, Roland R. Cavanagh

9.與成功有約

The 7 Habits of Highly Effective People — Stephen R. Covey

10.杜拉克文集

The Essential Drucker — Peter F. Drucker

11.傑克・威爾許自傳

Jack: Straight from the Gut — Jack Welch, John A. Byrne

C. 市場擴散與行銷(How to Grow)

12.引爆趨勢

The Tipping Point: How Little Things Can Make a Big Difference — Malcolm Gladwell

13.跨越鴻溝

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers — Geoffrey A. Moore

14.日本公司

Japan, Inc.: An Introduction to Japanese Economics (The Comic Book) — Shotaro Ishinomori

15.以新致富的矽谷文化

The New New Thing: A Silicon Valley Story — Michael Lewis

D. 金融、投資與敘事(How to Count & Tell Stories)

16.門口的野蠻人

Barbarians at the Gate: The Fall of RJR Nabisco — Bryan Burrough, John Helyar

17.摩根財團

The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance — Ron Chernow

18.老千騙局

Liar’s Poker: Rising Through the Wreckage on Wall Street — Michael Lewis

19.股市大盜

Den of Thieves — James B. Stewart

20.勝券在握/巴菲特之道

The Warren Buffett Way: Investment Strategies of the World’s Greatest Investor — Robert G. Hagstrom

四大面向總結：

•策略與成長：如何找到並維持競爭優勢(波特、科林斯、克里斯汀生)。

•組織與效率：如何讓人與流程持續發揮效能(彼得斯、杜拉克、六標準差)。

•市場擴散：如何跨越鴻溝、創造流行、進入主流(摩爾、葛拉威爾)。

•金融與敘事：如何理解資本遊戲與投資哲學(路易士、巴菲特、摩根傳統)。